BUILD THE NEW GO-TO DELIVERY BRAND OF FRESH FOOD.
Client: Crisp
Agency: Dentsu Creative
Role: Digital Producer
#Branding #Positioning #Identity #Platform #E-commerce
WHY
Crisp is an online marketplace that offers fresh and high-quality food from over 800 local suppliers. It is designed to cater to everyone who wants to enjoy better everyday food. The founders of the brand approached us to come up with their name and design their brand identity, digital product, and communication.
HOW
In close collaboration with the founders, we worked in the creative process to shape and develop the new brand's brand identity, communication- and experience platform.
WHAT
Name, brand identity; positioning, ToV, manifesto colors, logo, illustrations, typography with designed communication assets & digital product.