GLOBAL REBRAND FOR PARCEL DELIVERY GIANT
WHY
The challenge of GLS's rebranding project was to establish a personal connection with both senders and receivers, transforming the brand from functional to emotional.
HOW
Together with GLS, we developed clear goals and a streamlined sprint process that effectively served C-level executives and market stakeholders while facilitating a multidimensional creative process.
WHAT
New branding for GLS, including positioning, tone of voice, manifesto, colors, logo, illustrations, typography with designed assets, and global brand campaign.