I help global organisations move complex, ambiguous initiatives forward.
From early exploration to implementation, I bring clarity and direction to seeds that don’t yet have a clear path. I work with leaders and teams to grow strategic directions, experiences, and services that are rooted in both human and business needs across ecosystems and organisational silos. Designed to be delivered, not just imagined.
Program management
I lead complex programs from seed to vision to delivery, often across multiple functions, organisations, and stakeholders. I bring structure to complexity by aligning governance, budgets, risks, KPIs, and processes with clear goals, so initiatives move forward with clarity.
Strategic design
I use design thinking to help teams solve complex business challenges and real user needs. Through facilitation and collaboration, I bring different perspectives together to shape solutions that are desirable, viable, and feasible.
High performance teams
I help teams work effectively in complex environments. By strengthening trust, reflection, clear ways of working, and shared direction, I enable people to use their strengths, learn from the past, and deliver strong results together through collective intelligence.
“Frida contributes in her work with a strong focus on delivering business value through her excellent design thinking knowledge. She is a curious person and great at challenging the business to grow by finding new ways of working together.”
Peter Nilsson, Global Innovation & Development Manager, IKEA
“Frida and I worked together developing the IKEA Store of Tomorrow. As service design leader she played an important role in shaping the innovation process and she led a cross-functional global team.
She is capable of building a strong team and getting the best out of each person. With her enthusiasm, expertise and creative approach she motivates and facilitates the team to create their innovative visions. I can highly recommend working with Frida!”
Elijne Laddé - van Iwaarden, Senior Management Consultant
“Working with Frida has been a privilege. Her superpower is to be able to plan and control multiple projects at the same time, while being open, easy to work with and super collaborative. She’s creative, always open for feedback and eager to learn new things fast. The right pick for any team.”
Joline Kool, Global Digital Format Leader, IKEA.
“During our time at Dentsu, Frida was one of the key persons in setting up several work streams that led to defining the digital product offering of initially Kraftwerk, and then Dentsu Creative. She is incredibly talented, capable of wearing multiple hats while remaining empathetic and creative. Frida is a sea of calm in a world of deadlines, roadblocks and unexpected plot twists, she’s the perfect partner to manage any innovative project and she’s an essential person for the culture of any company. If I could work again with Frida I would feel extremely confident and prepared to make any impossible project come to life successfully.”
Kika Douglas, Chief Creative Officer, Le Pub