how CAN PVH CREATE OPPORTUNITIES FOR THE future?
Client: PVH, Global Innovation
Agency: Dentsu Creative
Role: Account Manager & Producer
#Visions #Global #Corporateinnovation #Retail
WHY
PVH is a fashion corporation that continually seeks new opportunities to future-proof its business in a competitive category.
HOW
In a close collaborative effort with the PVH innovation team, we established alignment with strategic goals and initiated innovation sprints. We analyzed research and conducted opportunity workshops with creatives, UX designers, and creative technologists. We further refined concepts, suggested a roadmap for testing, and validated ideas.
WHAT
We submitted a backlog of ideas, including tested and unexplored concepts, to unlock PVH's full potential.