WHAT IS THE STORE OF TOMORROW?
Client: IKEA franchisor, Global Innovation & Development
Role: Service Design Leader
#Retail #Global #Visions #Experience #AI #Digital #Physical #Corporateinnovation
WHY
As future technologies emerge and consumer behaviors evolve, IKEA must develop a fresh vision for its stores to adapt to future shopping experiences.
HOW
Setting up IKEA's Store of Tomorrow program in close collaboration with franchisees in an agile process. Navigating and collaborating with C-level stakeholders, departments, creatives, franchises, and various markets. Implementing design thinking to research and ideate to shape future visions.
WHAT
Designed future visions prioritized in a roadmap based on research of technologies, trends, data & business needs.