IKEA Future of Social Commerce

IKEA Franchisor - Retail Experience Innovation & Development

I led within a global initiative shaping IKEA’s strategic direction within social commerce. I brought structure and clarity by setting up the right processes, working across markets, aligning stakeholders, exploring platforms, and designing and running market tests to build alignment and define a clear point of view for future investments and decision making.

Details limited due to confidentiality.

IKEA Store of Tomorrow

IKEA Franchisor - Customer Meeting Point Formats

I led a global program shaping the future of IKEA’s retail experience in response to changing customer shopping behaviours. Working across the franchisor value chain, including retail concept, range, supply, franchisees, and markets, I brought clarity to a complex commercial space by setting up an innovation process that aligned stakeholders and workstreams, defined direction, and kept the work moving forward.

The work is tested through new store concepts across markets, turning ideas into learnings and actionable strategic directions, contributing to the ongoing evolution of IKEA’s retail system.

Details limited due to confidentiality.

Philipshue.com

Signify - Philips Hue via Dentsu Creative

I led the design of a global e-commerce experience for Philips Hue to strengthen brand and commercial impact across markets. I set up and guided a structured process, aligning stakeholders across leadership and development teams and enabling the work to move forward.

The outcome was a streamlined and scalable experience, with simplified customer journeys and a design system to support consistency and future scalability across markets.

PVH Innovation Roadmap

PVH - Global Innovation via Dentsu Creative

I led innovation initiatives exploring future growth opportunities across PVH’s brands, including Tommy Hilfiger and Calvin Klein. I created a process that enabled teams and stakeholders to design and develop concepts, aligning on strategic direction and translating insights into a structured roadmap of prioritised opportunities for testing.