LÄNSFÖRÄKRINGAR

Experience designer, Strategist, Team facilitator.

 
 
 

WHY

 

Hyper Island, student project. Adapt Länsförsäkringar Stockholms way of working to the digital age.

Target group: Millennials.

 

HOW

 

Together as a team of four we did research, ideation, and production.

I Planned the what and together as a team we researched the client, competitors, target group, and trends. I conducted interviews, surveys, daily diary, and desktop research. Condensed observations into insights.

Created personas and a brand strategy canvas.

 

WHAT

 

A social media strategy with suggestions of content; tone of voice,

visuals, hashtags,Influencers  and colours based on the target group.

 
 
MILMAN.jpg
Content strategy W.jpg
iMac-Cinema-Monitor-Style-Mock-up.jpg
 
Grön.jpg
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LF.jpg